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Matt Helm's avatar

For a lot of smaller companies, streaming data usually comes from JavaScript tracking on websites or webhooks from SaaS tools, and tools like Segment or RudderStack tend to cover those needs out of the box. They handle web events and system events directly from an app—something that would often run through Kafka at larger companies. With features like HTTP web servers, JS tracking, debugging UIs, and batch exports to data warehouses, these tools work pretty well without requiring a full data platform setup.

I’m surprised Confluent or Redpanda haven’t targeted smaller analytics teams more. If they offered a higher-level option that reveals complexity as organizations grow, I could see Kafka working for smaller teams, with advanced features available as they grow.

Maybe there’s just not enough money in that market, so building a product mainly as a lead-gen tool rather than a direct revenue driver might be too much of a distraction. Still, I wouldn’t be surprised if Confluent eventually looks to capture this segment by buying RudderStack.

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Bogdan Veliscu's avatar

Nicu read! Would you you use a Kafka like solution for event sourcing to get the replayability?

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